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High praise for our new livery

Since Air Inuit revealed its new brand identity in the fall of 2012, it has generated much enthusiasm and pride among Inuit residents of Nunavik who rely on the northern carrier to travel to and from their native land. But the rebrand also captured the imagination of aviation enthusiasts and graphic designers around the world.

The collaborative effort between a special branding committee at Air Inuit, branding consultant Marc-André Chaput  and Montreal’s Studio Feed  was honored at the 16th annual Grafika Awards showcasing the best of graphic design in Quebec. It also received high praise from the influencial design blog Brand New that reviewed the airline’s new identity, including the interlacing geese design, its new logo and custom-designed typeface. Comments from the blog’s users who are typically critical of anything they didn’t design themselves was overwhelmingly positive. Over 80% of the 722 designers surveyed ranked Air Inuit’s new brand identity among the best in the world, including some of the biggest names in aviation like American Airlines who recently underwent a controversial makeover in the spring of 2014.

Air Inuit was voted one of the Top 10 liveries of 2014 by a panel of judges from The Design Air, a design blog dedicated to airline product news and innovation. The rebrand was also praised for being “masterfully but simply executed” by the prestigious Applied Arts magazine  and a handful of design verticals from the US and Europe. It even recently caught the attention of CNN, sharing the spotlight with Southwest Airlines and in a special feature dedicated to airline branding.

But the highest compliment came from a distinguished member of the Inuit community, internationally acclaimed singer-songwriter Elisapie Isaac who tweeted that the “pretty plane” made her want to fly back to her hometown of Salluit after receiving a Félix award at the 2013 ADISQ gala, Quebec’s top music honors for Anglophone Album of the Year. Praise that brought music to the ears of everyone who worked so hard on creating a brand identity that the airline and the people it serves can be proud to call their own.